Race to the Bottom
Today on Groupon, JC Penny Portrait Studios are offering family portraits for $25, which includes sitting fees for four people and some prints. It’s a nationwide campaign.
To make a living making photographs, you can’t compete by offering a better price. Doing the same thing for less is simply a race to the bottom.
Instead, distinguish yourself, your work, and your service! Use your skills and creativity to make images no one else can produce, then charge an appropriate rate for your original work. Hint: $25 isn’t enough.
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